Experience design can be fairly broad at times. I am asked to design services, marketing campaigns, commercials, digital products, and business strategies. One tool that has always been useful in working on such a large variety of work is drawing. It is fast, easy, and makes people say, “that’s what I was thinking!”.
Below are examples of sketched materials that I have made for clients while working at SapientNitro
Very seldom do I work on projects that can be summed up in a single moment; it is much more common to invision events and touchpoints stringed together in a story. A tool I often use for tasks like these are storyboards. They are instrumental in depicting emotional narratives, designing the flow and composition of video work, and quickly presenting complex services and customer journeys.
In the world of a design agency, we are frequently required to earn the business of prospective clients. In such cases, providing an informative illustration that captures the general theme, purpose, and content of a proposed body of work can be instrumental in selling the idea.